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The 30 Year Test, essay two. By Dan McKeown and Andrew Trimble. Essay one, What is holding professional club rugby back?, is here. Rugby has the talent and the audience. Why isn’t it a bigger business? Why hasn’t it grown as much as other sports in recent years? Rugby can bring millions of people together,…
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As featured in The Sunday Times, 20 September 2026: We know what it’s like to run rugby clubs. This Soviet system doesn’t work. Rugby is not a poor sport. Its unions turn over hundreds of millions, its World Cups sell out, and an American technology investor once put two billion dollars on one union’s commercial…
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